MY APPROACH

I’m passionate about collaborating with inspiring people to help their businesses succeed. I work hand in hand with my clients to deliver top quality designs that not only meet their goals but also foster long lasting partnerships. Here’s how I work:

1_Understanding

Understanding you and your business is essential to my process. It helps me grasp your current position, the challenges you’re facing, and the purpose behind your work. From there, we can chart the path forward together. We’ll collaborate to define and agree on project goals, deliverables, timelines, and budget to ensure everything aligns with your vision. When you’re happy to get started I’ll send the first invoice. It’s usually for 50 percent of the total fee, with the remainder to be paid upon completion and before files are delivered.

2_Exploration

I’ll review all the details from the brief and start exploring styles, competitors, and trends that could inspire the concepts. From there, I’ll refine the strongest ideas and present them to you, walking you through my thought process and evaluating each option against the project goals.

3_Creativity

This is where creativity ignites, ideas flow freely, and the excitement begins. New concepts will emerge—some you’ll love, and others maybe not—but that’s all part of the process. At this stage, it’s about embracing fresh ideas. I’ll share work-in-progress updates with you to gather your thoughts and feedback, as your input is crucial to shaping a final result that truly aligns with your vision.

4_Collaboration

This stage is essential to the process. As I develop concepts, I’ll share ideas with you along the way to gather feedback and ensure everything flows smoothly and stays enjoyable. Your input—both positive and constructive—is always welcome, and I encourage open dialogue. Don’t worry, I won’t be offended!

5_Refinement

At this stage, we refine the final concept together, evaluating it against the brief. We’ll make any necessary adjustments to the selected visuals before submitting them for approval. This is when the design truly comes to life.

6_Launch

This is the most rewarding stage. Once you’re completely satisfied—which is what matters most—I’ll deliver all final artwork files. However, our collaboration doesn’t have to end here. I value building long-term relationships with my clients, ensuring consistency across your design and marketing efforts. After launching your project, we can continue to track its growth and impact, and explore new ways to work together.